IP & IT
Trademark registration & brand protection for digital businesses.
We help startups and companies protect brand names, logos and product identities: trademark strategy, filings, portfolio management,
and practical enforcement support across jurisdictions.
A good filing plan reduces conflicts, avoids rebrands, and helps with investor and partner due diligence.
What we usually solve
- Which classes and jurisdictions to choose for a realistic protection scope.
- How to reduce refusal/opposition risks with pre-search and positioning.
- How to structure brand ownership inside a group (holding/opco/licensing).
- How to protect brand use by partners, affiliates and contractors.
Need IP transfers too? See IP transfer & licensing.
Deliverables
Trademark workstreams we cover
Practical scope for brand protection: strategy → filing → portfolio maintenance → enforcement options when needed.
Workstream
Trademark strategy
Define what to register, where, and how to prioritize budget.
- Brand mapping: name, logo, sub-brands, product lines.
- Classes selection based on real product/services.
- Jurisdiction plan: launch markets vs future expansion.
- Ownership setup: founders vs company vs holding.
Typical trigger: product launch, growth, fundraising.
Workstream
Pre-search & risk check
Reduce refusal and opposition risk before filing.
- Similarity risk assessment (names/logos).
- Conflicting marks overview and mitigation options.
- Filing position adjustments (where needed).
- Evidence set: use, domain, branding elements.
Typical trigger: rebrand avoidance, strong competitors.
Workstream
Filing & prosecution
Coordinate filings and handle standard office actions.
- Application preparation and submission coordination.
- Responses to examiner objections (where applicable).
- Opposition strategy and responses (where applicable).
- Status tracking and timelines management.
Typical trigger: registration execution.
Workstream
Portfolio management
Keep your trademark portfolio clean and enforceable.
- Renewals and deadline calendar.
- Recordals: assignments, name changes, address updates.
- Expansion plan: new classes or territories.
- Internal brand usage rules (basic framework).
Typical trigger: scaling into new markets.
Workstream
Brand licensing & use rules
Control how partners and affiliates use your brand.
- Brand license / partner agreements (where needed).
- Marketing approvals and brand guidelines clauses.
- Marketplace/listing rules and takedown logic.
- Group ownership and sublicensing (holding/opco).
Typical trigger: affiliates, resellers, marketplaces.
Workstream
Enforcement support
Practical steps when infringement appears.
- Cease & desist letters and settlement frameworks.
- Platform takedown strategy (domains, listings, socials).
- Evidence map and escalation options.
- Coordination with local counsel for litigation (if needed).
Typical trigger: copycats, brand abuse, phishing.
Approach
How we scope trademark registration
We align legal protection with the real product and go-to-market: choose classes and jurisdictions, reduce risks, then file and maintain.
What we ask first
- What is the brand scope: name only or also logo/slogans?
- What do you sell: SaaS, apps, Web3 platform, services?
- Where do users and clients come from (priority markets)?
- Is there a holding/opco structure that should own the mark?
For startups, we usually prioritize “launch jurisdictions” first and expand the portfolio later.
Typical filing paths
Early-stage
Quick pre-search → 1–2 key classes → priority jurisdictions → basic brand use rules.
Scaling
Portfolio build-out → additional classes/territories → recordals and renewals calendar.
Fundraising / M&A
Ownership clean-up → recordals → evidence set for DD → group structuring alignment.
Partner model
Brand licensing clauses → approvals workflow → enforcement baseline and takedown logic.
Related: IT & IP contracts and
Website Legal Pack.
FAQ
Common questions
Short answers. The right strategy depends on your product and launch markets.
Should we register a name, a logo, or both?
Often both. A word mark protects the name broadly, while a logo mark protects the graphic identity. The optimal set depends on how you use the brand and how risky the market is.
How do we choose classes for a digital product?
We map your real product/services to classes and avoid over-claiming (which increases refusal risk). For SaaS and platforms, classes are often combined with related services and marketing scope.
Can founders own the trademark instead of the company?
Technically yes, but it often creates investment and due diligence issues. In most cases it is better for the company (or holding) to own the trademark, with clean documentation.
Do you help with recordals (assignment / ownership change)?
Yes. We handle trademark recordals after share sales, reorganization, founder exits or group structuring. This helps keep the portfolio enforceable and DD-ready.
Ready to protect your brand?
Send us your brand name/logo, a short product description, and the countries you are launching in.
We will propose a practical filing strategy, classes and priority jurisdictions.
If you already filed somewhere, we can review the application scope and plan the next steps for portfolio expansion.
Good fit for this service:
- Startups launching a new brand or product line.
- SaaS and digital platforms expanding into new markets.
- Projects preparing for fundraising, M&A or partnerships.
- Teams dealing with copycats, phishing or marketplace abuse.
We focus on practical protection: correct scope, clear ownership, and a portfolio that survives due diligence.